“Centro Commerciale Naturale Porto Rotondo” is a nonprofit organization of small to medium enterprises, formed by local entrepreneurs from Porto Rotondo & surrounding areas.
It is composed of over 60 consortium members, who, through integrated projects, aim at enhancing and enriching the area of Porto Rotondo.
It collaborates with other consortiums, public & private local enterprises , in order to assure both the development and the promotion of tourism, as well as to preserve its historic, environmental and cultural heritage.
It’s a result of teamwork between private entities and public administration which, by creating a purpose-specific legal entity (in this case a consortium), develops and manages a local marketing plan, whose goal is to increase trade within the urban centres.